OPPO Makes Its Mark in South East Asian Market in No. 2 Spot Global Smartphone Brand

9/07/2016 Joshua Wong 0 Comments

According to International Data Corporation (IDC) report, OPPO secured it number 2 spot on global smartphone brand in South East Asian Market.

OPPO has made nearly 28 million units smartphone in second quarter of 2016 and able to drive up its volume due to its continued marketing investments on building a solid brand equity for its F1 family.

IDC also shared that the competitive price points and heavy marketing activities in a now crowded market are the key driving factors for the budget conscious SEA market.

Mr. Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, "The SEA region is a priority market for us and we aim to experience similar acceptance and success as we have in other markets. With a strong focus on providing the consumer with top quality products, OPPO is investing in photography technology, design and offering a user experience basis consumer feedback. That's what brought us this far and will continue to drive us going forward"

OPPO Malaysia has expanding its offline presence targeting 4,000 POI (Point-of-Sales) by the end of year 2016 and improving its after sales service for giving its consumers a better experience according to OPPO Malaysia during it OPPO F1s launch.

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